Engage & TrueLink: Power your engagement strategy with multi-platform deep linking

From the moment a user sees an ad for your app, the experience should be seamless. Barriers between platforms should be eliminated and users should be guided directly to the exact in-app content intended—no interruptions, no delays. To truly connect with users, strengthen brand reputation, and increase conversion, deep linking journeys from ad to app need to be so smooth they’re barely noticeable.

That’s where Engage comes in. Our newest pillar is built to extend your marketing reach and foster brand loyalty across all key platforms and environments. With Engage, you can guide high-intent users effortlessly through a smooth, direct-to-app journey that maximizes impact and engagement.

At the heart of Engage is TrueLink, our robust, best-in-class deep linking solution that simplifies connecting users to your app, cross-platform. Frictionless deep links and user journeys aren’t just a nice-to-have, they’re essential. TrueLink, provides marketers with a customizable all-purpose link that works seamlessly for any platform or environment. This allows marketers to effortlessly guide users from clicks to content, knowing they can depend on delivering a deep linking experience that works and converts.

No matter where users are clicking from—whether it’s messenger, sms, social media, or a web banner—TrueLink guarantees that they arrive at the right content in your app, promoting direct engagement and long-term loyalty. By powering omni-channel and web-to-app experiences (more on this below) via web-to-app scripts, smart banners, and QR codes, TrueLink creates the perfect link for every user journey, funneling users to intended products, promotions, and personalized landing pages.

Enhance every stage of the user journey, from the first click to in-app engagement, by ensuring a smooth, reliable, and personalized experience that strengthens trust and connection with high-value users.

• Brand amplification: Branded links mean your brand stays front-and-center throughout the direct-to-app journey. This increases click-through rate, improves the user experience by reinforcing trust, and drives up UA, retention, and loyalty.
• Effortless flexibility: Creating hassle-free links that are not only customizable and personalizable, but work across any platform and environment means you can reach more high-intent users in less time, with one easily editable link that you know works.
• Maximized in-app engagement: Whether you’re targeting new users or re-engaging existing ones, TrueLink’s uninterrupted connections drive stronger engagement and increase conversion. With localization and segmentation options, you can customize your links for impact with every audience.

To elevate your deep linking even further, Engage’s suite also includes tools like Audiences for user segmentation and effective retargeting, alongside web-to-app solutions that ensure your omni-channel experiences remain scalable and effective.

Personalized deep links with Audiences

Audiences allows you to analyze, build, and download customized user lists that are privacy-compliant and easily adaptable for a variety of marketing purposes including A/B testing—and works hand-in-hand with TrueLink. You can leverage tailored TrueLink deep links across your segmented user groups for retargeting tests, making it easier to boost conversion rates. By targeting high-value segments with personalized content, you increase engagement and can optimize your overall marketing strategy.

Streamlined web-to-app experiences

Many users begin their journey on mobile websites, making the transitions from web to app a critical jump to get right. TrueLink’s web-to-app solutions are designed to simplify this process, ensuring that users enjoy a smooth journey, regardless of where they start. With the optimized transitions these tools enable, you can boost engagement from existing users, installs from new ones, and conversions from both.

Here’s how it works:

• Smart banners: These subtle yet powerful calls-to-action appear on mobile websites, bridging the gap between mobile browsers and apps. Smart banners can be displayed whether or not the user has the app installed, offering a direct journey for existing users or a deferred but frictionless experience for new ones.
• Web-to-app scripts: A web-to-app tool that runs a script on your mobile site, ensuring that Adjust is able to accurately attribute traffic from the original campaign source, guaranteeing that journeys are measured accurately, while providing you insight into the success of your web-to-app campaigns.

With Engage and TrueLink, you have everything at your disposal to deliver multi-platform, personalized user journeys that build trust, drive engagement, and foster long-term brand loyalty. From scaling your marketing efforts to targeting high-value segments with precision, our comprehensive solution means you’ll always provide a smooth journey-to-app.

See how Engage and TrueLink can transform your engagement strategy, or request a demo today and discover how Adjust can grow your app.