Measure
Unlimited measurement on mobile, web, CTV, PC, and console.
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Powerful analytics, reporting, and visualizations in Datascape.
Recommend
Make smarter decisions with AI-driven, next-generation measurement.
Automate
Streamline operations and amplify your marketing with automation.
Protect
Safeguard your data and prevent mobile ad fraud.
iOS & SKAN
Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
PC & Console
Expand your horizons and power up PC and console games measurement.
Incrementality
AI-powered, next-gen incrementality analysis for granular campaign insights.
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Random Logic Games: Reduced operational costs by 40%
Duolingo: Boosted LTV and Day 7 retention
Learn
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Ebook
Mobile app trends: 2024 edition
Media mix modeling (MMM) guide
PC and console growth marketing guide
Gaming app insights report
Jun 27, 2024
Just released! A wealth of knowledge awaits in our finance app insights report
Unlock exclusive data and insights on finance app growth and UA. Learn from global leaders, get key trends and strategies, and excel in 2024.
Jun 13, 2024
AdAttributionKit vs. SKAdNetwork: Everything you need to know
Learn how Apple’s AdAttributionKit Framework differs from SKAN, what it means for mobile marketers and developers, and the new features it brings, including re-engagement.
Jun 10, 2024
WWDC24: AdAttributionKit, Apple Intelligence, privacy, and more
All the most important bits from Apple’s Worldwide Developers Conference (WWDC) 2024, including key announcements on SKAN 5 (AdAttributionKit), AI, and privacy.
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Jun 26, 2024
Top the podium with these winning Olympics marketing strategies
Discover how AI, geotargeting, and CTV marketing can drive UA during the Paris 2024 Olympics.
Jun 25, 2024
Must-know LTV benchmarks for app marketers
Our latest metrics series blog reveals LTV benchmarks across industries and regions. Find out how to boost user engagement and ROI with proven strategies.
Jun 24, 2024
Unlocking strong results across metrics with TikTok
Get a sneak peek of our latest market analysis with TikTok, revealing the impact of TikTok advertising on metrics like ROAS, CPI, revenue per user, and more.
Jun 20, 2024
The power of app reviews in mobile marketing
Learn how to maximize app reviews, benefit from their strategic potential, and leverage the good and the bad to create better user experiences.
Jun 19, 2024
Best practices to engage users with pre-roll advertising on mobile
From the basics to the finer details, learn how to leverage pre-roll ads users won’t want to skip—and how they help drive growth for your business.
Jun 17, 2024
Optimizing your CTV marketing setup for big screen success
When it comes to successfully leveraging CTV as a performance channel, it’s not a “one size fits all”. Discover the three main types of CTV setup we’re seeing.