It’s here! Mobile app trends 2024: Japan edition

Japan remains one of the largest app markets globally, consistently captivating users and driving substantial growth. What's the secret to this sustained success? Innovation and adaptability. To prosper in this dynamic, complex, and ultra-competitive market, strategic foresight is crucial. This involves blending the right channel mix, staying ahead of evolving regulations, utilizing next-gen analytics, and adapting to shifting user behaviors and expectations.

That's why Adjust and Sensor Tower have partnered to bring you Mobile app trends 2024: Japan edition. This comprehensive report provides app marketers and developers in Japan with the latest granular data, benchmarks, and actionable insights needed to make quick, data-driven decisions, build effective strategies, and optimize campaigns to ensure scalable success.

• Top apps ranking based on downloads and consumer spending.
• A detailed analysis of app installs, sessions, revenue, retention, and more, across gaming, finance, and e-commerce.
• Insights on next-gen measurement and emerging channels like CTV and PC and console gaming.

• In Q1 2024, mobile gaming had the highest opt-in rate in Japan, at 30%.
• The average gaming session length in Q1 2024 was 27.37 minutes,  up from 26.37 in 2022.
• Consumer spending on finance apps saw a substantial 39% YoY increase in 2023 and an impressive 53% jump in Q1 2024 compared to Q4 2023.
• E-commerce LTV started at $2.96 on day 0, increased to $5.48 by week 0, and reached $9.67 by month 0, exceeding global and U.S. figures.

Stay ahead of the curve and unlock new growth opportunities with the Mobile app trends 2024: Japan Edition. Download the report today!