Hype Digital
Cape Town, South Africa
Partner Types
- Media Agency
Focuses
- Performance Marketing
- App Store Optimization
- Data/ Analytics Service
About Hype Digital
Hype Digital is a global CRO agency that has been helping companies increase their website and app conversion rates since 2017.
Founded in Cape Town, South Africa, Hype was the brainchild of Cameron Calder, former performance marketer for the CR7 brand, and was initially a Paid Advertising agency.
After feeling frustrated that the customers being sent to his clients' websites were not converting as a result of poorly optimized sites, together with his team he created a CRO model that relies purely on data to make decisions. Our model is heavily research-based and believes in removing all guesswork when making decisions.
Today, Hype has a presence in Cape Town, Tel Aviv and Amsterdam and works with customers of all sectors from all over the world. This allows us to understand what works and doesn’t work for each industry in each region.
We are currently listed by Clutch as the top CRO agency in South Africa and are proud partners with Optimizely, VWO, Convert.com, Dynamic Yield and many more website optimisation, personalisation and testing tools.
Key Services
- Conversion rate optimization (customer research, strategy, A/B and multivariate testing, personalization)
- Consulting & Audits
- Data, Analytics, Tracking
- Paid Advertising (Meta, Google, LinkedIn)
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