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The finance app insights report

Deep-dive into scalable user acquisition

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Summary

Next-generation finance app marketing and measurement

Packed with insights, tips, and expert analysis, you’ll get the latest on building a next-gen marketing strategy for your finance app.

  • Discover which regions have the highest (and lowest) cost per click, cost per install, and cost per mille for ads.

  • Uncover in-app revenue growth over the past two and a half years.

  • Reveal which metric could be an indicator of lifetime value through month 0.

  • Explore which finance categories experienced the most notable growth in the first quarter of 2024.

  • Learn how real finance app marketers leveraged next-gen measurement and analytics to skyrocket their apps’ performance.

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App growth you’ll want to invest in

“Adjust data indicates a stable growth for finance app installs and in-app revenue, among other metrics. By leveraging next-generation measurement approaches such as incrementality and media mix modeling alongside traditional attribution, finance app marketers can unlock new avenues for growth.”

Tiahn Wetzler

Director, Content & Insights, Adjust

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