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Mobile app trends spotlight edition: LATAM 2024

Strategic data, key benchmarks, and actionable insights. Everything you need to succeed in the dynamic LATAM mobile app market.

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Summary

A vibrant app market set for expansion

LATAM has become a driving force in the global app market. Navigate its unique landscape and stay competitive with our comprehensive report, featuring:

Detailed market analysis for Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
Breakdown of ATT opt-in rates across the region.
2024 trends in installs and sessions for key verticals including e-commerce, finance, gaming, and more.
Retention benchmarks for the first 30 days post-install.
Year-over-year session length data from 2022 until now.

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Innovate and lead in LATAM’s high-growth ecosystem

“The LATAM app market continues to offer tremendous growth potential, with finance and shopping showing particular promise. Sustainable, scalable growth in this diverse and tech-savvy landscape hinges on making agile, data-driven decisions powered by AI and next-gen tools, prioritizing localization, and delivering hyper-personalized experiences.”

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