Simplifying your switch to a new mobile measurement partner

If you’re reading this, there’s a good chance that your current mobile measurement partner (MMP) is no longer meeting your needs. Or, maybe you’re just curious about what other features and solutions are available on the market. Unfortunately, the process of moving to a new MMP can feel a bit like moving to a new house. And as anyone who has moved can attest to, it’s a lot of work. But what if there was an easier way?

Good news–there is! Much like hiring a moving company to handle the hard work, Adjust has dedicated itself to this task. We’ve learned from the migration process of over 2,000 customers across app verticals. The result is a smooth and effortless process for you. Starting with this guide, where we’ll walk you through the simplified migration process. From why it might be time to make the move to checking out real-life migrations with this process, you’ll get a clear idea of what’s ahead.

Just like your toolbox at home, your tech stack forms the foundation of your marketing success. Selecting the right tools for the job is vital. After all, a screwdriver is not going to help you hang a frame as effectively as a hammer would. And in marketing, time is money. Creating efficiencies through an optimized tech stack is essential.

There comes a time when you need new tools, better tools, or even a consolidation of tools. Here are a few scenarios that might indicate it’s time to switch MMPs.

1. My MMP is too expensive relative to the value it provides.
2. Other tools in my tech stack aren't compatible with my MMP.
3. The level of customer support is not where I’d like it to be.
4. My current MMP is unable to effectively identify and prevent ad fraud.
5. The data from my MMP is not as accurate and consistent as it could be.
6. Delays in data reporting interfere with real-time decision-making.
7. The interface is not easy to use.
8. My MMP doesn’t offer aggregated measurement or sufficient SKAN (and AdAttributionKit) support.
9. I can’t access raw data for more in-depth analysis.
10. There isn’t enough customization available for my needs.

Traditionally, switching MMPs was very cumbersome. From lengthy timelines to data duplication, marketing operations were, to say the least, disrupted. Recognizing this, the team at Adjust has worked diligently to streamline the process and alleviate the pain points from start to finish. Let's clear the air and debunk some of the common misconceptions about changing to a new partner.

Myth one: It’s too expensive

There are a number of costs involved in changing your MMP, namely:

1. The price difference between solutions.
2. The cost of pausing marketing activities (if you choose to do so).
3. The business cost of impacting marketing activities and tying up resources.

Adjust has a dedicated team that will help you build a package that fits your needs and budget. We’ll also walk you through what it would look like to pause your marketing campaigns or continue them during the migration. The choice will be in your hands. Our team is committed to making the process as quick, easy, and as seamless as possible to ensure there’s no disruption to your business.

Once the decision is made to look for a new partner, it’s important to get your selection right. In a sea of app data, your mobile measurement partner is your life raft. A good MMP will cut through the clutter to collect and organize data from all of your marketing channels. It will present this data in a way that gives you a clear picture of what’s working and what isn’t. The efficiencies of a good MMP will culminate in incredible results.

You may have noticed we ticked all the boxes above. That’s because we truly believe in ensuring that every Adjust client is set up for success from the beginning. This is why we offer a tailored onboarding process to each migrating client. Adjust will onboard your business in a few short weeks, leaving no questions unanswered. Our best-in-class Client Services and Account Management teams will be with you throughout the entire process and beyond.

1. Account setup: We’ll work with your team to start a personalized onboarding program and identify the specific campaign settings, historical data, and measures you wish to set up.
2. Data migration: We’ll provide you with a CSV template to collect your historical data from your current provider. Then, we’ll migrate this data to your Adjust account, preventing data loss and data duplication.
3. Campaign configuration: We’ll configure your existing campaign and partner setups so they can be retained. If you want your data fed into your business intelligence tool, we’ll help you configure your callbacks before you go live.

Don’t just take it from us. Adjust empowers over 100,000 businesses to grow their apps. Below are just a few examples of clients who have migrated and found exponential growth by making Adjust their trusted MMP.

• LightInTheBox migrated effortlessly with comprehensive support to customize the process.
• Ripio migrated with zero disruption to marketing activities or team processes.
• Random Logic Games reduced operational costs by 40%.
• Jazeera Paints saw an 86% increase in IAPs.
• Magic Tavern increased day 0 ROAS by 4X.
• Traveloka enjoyed a 30% increase in in-app engagement and conversions.
• Emirates NBD reduced cost per acquisition (CPA) by 80%.