Google EEA Consent Requirements: Everything you need to know

On-Demand Webinar
30 mins
For English-speaking audiences

Resources Webinars Google EEA Consent Requirements: Everyth...

As a part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, they are strengthening the enforcement of their EU user consent policy. Advertisers must adhere to the EU consent policy to use ad personalization. For advertisers, this means implementing consent parameters for any Google campaigns in the EEA.

We’re here to answer some common questions: What is this requirement? Who does it apply to? What do you need to do? Adjust can help you prepare.

Join Adjust’s Gijsbert Pols along with Google’s Global Product Lead for Apps Privacy & Regulatory readiness, Vlad Popa-Florea, as they discuss these requirements and everything you need to be set up to collect, and share consent of your users for your Google campaigns in the EEA. Want to ensure you are set up for success? Look no further!

Key Takeaways

  • Understand what are the requirements for consent readiness.

  • Understand the different parts for consent readiness

  • Learn about Consent Management Platforms (CMP) and how they fit in

  • Understand the difference between EEA vs non EEA traffic

Vlad Popa-Florea

Global Product Lead - Apps, Google

Gijsbert Pols

Director of Connected TV & New Channels, Adjust

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