All Blog Posts

Learn how mobile marketing automation can help you scale your ROAS by optimizing campaign performance in real-time, saving time, and maximizing budget efficiency.

Explore how mobile marketers are using AI and GenAI to personalize at scale, including segmentation, creative generation, and more. Get examples and strategies.

Four years on, get the latest ATT opt-in rates for 2025 by app category and country, along with trends shaping iOS measurement and consent-driven UX.

Get everything you need to grow your shopping app in 2025, from expert-backed benchmarks to insights into AI, smarter user journeys, and Q4 prep.

LLM interfaces are developing to include ad units and paid elements. Discover how ChatGPT, Gemini, Perplexity, and others are impacting mobile advertising.

Adjust and Sensor Tower reveal new insights into Japan’s app ecosystem, with actionable data on top apps, user behavior, and monetization for smarter growth.

Adjust adds support for Meta’s Advanced Mobile Measurement, including Engaged Views, enabling more granular attribution and enhanced reporting visibility.

Discover how mobile marketers use data collaboration platforms to streamline first-party data strategy, improve campaign performance, and ensure privacy compliance.

A comprehensive WWDC25 summary for mobile marketers and developers, covering AdAttributionKit updates and essential platform and measurement highlights.

Explore what MMM is, how it differs from media mix modeling, and how it fits into the evolving future of mobile measurement alongside other key methodologies.

Get a run down of Adjust at MAU Vegas 2025—from launching Growth Copilot on the main stage to meaningful conversations, events, and industry insights.

Ask questions in plain language and get instant, actionable insights. Make faster, smarter decisions with AI that’s built for how marketers really work.

Step into Vietnam’s mobile-first future. Get key benchmarks and growth trends across gaming, finance, and entertainment in a fast-evolving mobile market.

Get your copy of Reddit’s State of mobile 2025: Why community wins on mobile report, created with Sensor Tower and Adjust.

Learn how Google’s ICM enhances campaign reporting accuracy and insights for iOS and Android App campaigns, and how Adjust supports seamless adoption.

Explore how hybrid monetization (combining IAPs, ads, and subscriptions) helps app developers maximize revenue, enhance user experience, and improve retention.

Discover how AI is transforming mobile gaming and how to leverage it for your app’s success—from personalized experiences to monetization strategies.

Apple has announced the inclusion of ASA into SKAdNetwork, a significant update for iOS attribution. Here’s what it means for marketers.

Learn how to boost retention and stop users deleting your app with personalized engagement strategies, performance optimization tips, and more.

Discover cutting-edge, AI-driven strategies for scaling your mobile game beyond 1 million players. Everything from user acquisition to retention, monetization and more.

Learn everything you need to know about ultra casual games, their distinctive characteristics, and their significant impact on the mobile gaming landscape.

Uncover key gaming app growth strategies for 2025. Explore industry benchmarks and actionable insights to drive success. Get your copy of the report today!

Alternative app stores are expanding. Discover how developers can use them to reach niche audiences, optimize monetization, and drive app growth.

Learn how to launch, scale, and monetize puzzle and match 3 games with data-driven UA, key performance metrics, and AI-powered solutions for growth.

Discover the latest Ramadan mobile trends across e-commerce, finance, gaming, and more. Optimize your Ramadan campaign for maximum engagement.

Discover how deep linking can transform your mobile marketing and engagement strategies. Learn everything about benefits and real-world applications.

Challenge your assumptions about mobile measurement. Discover the truth behind four common myths and optimize for improved campaign outcomes.

Discover how predictive analytics, incrementality analysis, marketing mix modeling, and AI are revolutionizing mobile app marketing.

Plan strategically for 2025 with key app growth insights. Discover benchmarks and actionable insights to achieve lasting success. Access the report now!

Scale your marketing team’s efficiency and performance with real-time, contextual answers to campaign questions, advanced data analytics, and more.

Learn everything you need to know to maximize mobile marketing on streaming TV and drive users to your app.

Uncover the latest dating app benchmarks and Valentine’s Day trends across mobile apps. Learn how to optimize campaigns with data-backed strategies.

With AI capabilities beyond data insights alone, Adjust Growth Copilot provides meaningful answers to real business questions. Get early access today.

Discover how users relied on apps during the 2024 holiday season and learn how to turn seasonal spikes into long-term growth opportunities.

Prepare your 2025 mobile app marketing strategy with expert insights on challenges, opportunities, and innovations in the evolving app ecosystem.

Learn how earned media creates lasting trust, enhances visibility, and strengthens your marketing with practical strategies for organic growth.

Unveiling Adjust and Snap’s next-generation, advanced self-attributing network (SAN) iOS measurement, designed for the privacy-era.

Discover how Chinese apps are reshaping global markets, from short drama to AI. Get insights on key regions, verticals, and strategies for international success.

Tap into Q5 to drive installs and engagement for your mobile app. Get the latest data and learn how to optimize campaigns that deliver lasting results.

Adjust outlines how it will deliver growth through its new focus and upcoming engineering roadmap.

Adjust's CEO, Andrey Kazakov, explains important changes taking place and previews the future of the business.

Discover how sports betting brands can maximize ROI with a data-driven, cross-channel strategy using attribution, and next-gen solutions.

Get key mobile shopping app trends and data benchmarks, including global growth, regional insights, and tips on engaging and retaining users.

Improve your marketing performance with next-gen marketing conversion rate optimization. Learn how to use AI-driven marketing performance management.

Explore the features and best practices of Apple’s product page optimization & Google Play’s store listing experiments to boost installs and conversions.

Unlock scalable user acquisition in sports betting with deep linking. Discover how it enhances efficiency, improves attribution, and drives seamless app experiences.

With Brazil's sports betting market set to open fully in 2025, learn how mobile-first strategies and a reliable MMP are key to success in this sector.

Mobile users are spending more time and money in mobile apps. Optimize your app to streamline the user journey, boosting engagement, retention, and ROI.

Get all of the information you need to measure the true incremental lift of your app’s marketing efforts compared to your organic baseline for better ROI.

Is your mobile measurement strategy ready for the future? Discover the AI-powered solutions driving the next generation of attribution and analytics.

Learn how Google Play’s premium growth tools, including promotional content and custom store listings, can help you drive targeted engagements.

By segmenting their audience, mobile marketers can create more targeted and relevant campaigns that resonate with their customers, leading to higher engagement and conversion rates.

Discover how to make your app a Halloween success. Dive into top trends and data-backed strategies to create a winning campaign.

Learn how to reduce customer friction in your app with frictionless solutions that eliminate user frustration and streamline the conversion funnel effortlessly.

Mobile has taken over the financial market from payments and banking to stock trading and digital currencies. Adjust is here to help your fintech app succeed in this competitive environ

Get exclusive insights on Chinese apps’ success in high-growth markets to capture new opportunities and fuel your international growth strategy.

Get accurate, privacy-compliant, and timely iOS campaign attribution and insights with Meta and Adjust’s Aggregated Event Measurement.

Discover why not all incrementality testing methods are created equal and how to choose the best approach for accurate, data-driven campaign insights.

Privacy-preserving legislation is changing the shape of mobile measurement. Read up on the latest developments and how to ensure you remain compliant.

Discover expert strategies to optimize user acquisition, engagement, and retention for your sports betting app, ensuring sustained growth and profitability.

Discover the latest eCPC and CTR benchmarks across regions and verticals and explore strategies to maximize your mobile ad performance.

Elevate user experiences, brand reputation, and conversions with seamless, multi-platform deep linking. Learn how.

Get the latest trends in finance app engagement, growth, and retention with these exclusive insights. Improve your marketing and scale your app.

Grow your app in the dynamic LATAM app market with our latest report. Discover key benchmarks, trends, and strategic insights to lead in this high-competition region.

Stay up-to-date with all the latest movements in the world of Connected TV. Keep learning with Adjust Blog.

Explore the effect iOS 14, iOS 14.5 and iOS 14.5+ has had on marketing. Learn about the latest iOS and SKAdNetwork (SKAN 4)updates and how they will affect mobile marketing!

Stay up-to-date with all the latest movements in the world of App Store Optimization. Keep learning with Adjust Blog.

A hot topic in the online advertising space, retail media is big news for mobile marketing. Discover what it’s all about and how app marketers can benefit.

Discover how the 2024 Paris Olympics drove record-breaking mobile app engagement across streaming, sports, food delivery, and ride hailing & sharing.

Drive shopping app growth in 2024 and beyond! Get expert analysis and data-driven insights to boost user acquisition, conversion rates, and revenue.

Get prepared and learn the terminology, vocabulary, and expressions used to explain the functionality of Google’s Privacy Sandbox on Android.

Reattribution share measures your retargeting success. Explore industry benchmarks and regional data to inform your re-engagement strategies.

Stay up-to-date with all the latest movements in the world of mobile gaming. Keep learning with Adjust Blog.

Stay up-to-date with all the latest movements in the world of ad revenue. Keep learning with Adjust Blog.

Learn the core principles of writing app descriptions across verticals, with real app store promotional text examples and analysis.

Take your connected TV strategy to the next level with insights from Wurl, AppLovin, and Adjust’s industry-leading report.

eCPI reveals the true cost of acquiring mobile app users. Explore industry benchmarks and strategies for measuring, analyzing, and optimizing eCPI effectively.

Stay up-to-date with all the latest movements in the world of mobile analytics. Keep learning with Adjust Blog.

Join us as we explore the numbers behind the Euros excitement, showcasing the ways apps transformed the Euros experience for millions of fans worldwide.

Learn how to promote an app with impactful results. Boost your mobile app downloads and user engagement with tips on social media, email, and more.

Stay up-to-date with all the latest movements in the world of deep linking. Keep learning with Adjust Blog.

Discover strategies for managing Google Ads iOS campaigns effectively in our latest webinar with Google.

Stay up-to-date with all the latest movements in the world of retention rate. Keep learning with Adjust Blog.

Discover real applications of incrementality testing with Adjust's AI-powered solution, InSight. Optimize your app marketing with real-world examples.

Find out all the latest news and stories relating to mobile events hosted or attended by Adjust or simply catch up on a presentation you might have missed at a recent event.

Stay up-to-date with all the latest movements in the world of app retargeting. Keep learning with Adjust Blog.

Boost your app's visibility with Olympic marketing strategies. Discover how AI, geotargeting, and CTV marketing can drive UA during the Paris Olympics.

Explore growth opportunities in Japan's dynamic mobile app market with essential benchmarks and data-driven insights from Adjust and Sensor Tower.

Reviews can make or break a mobile app. Here’s how to maximize their potential, and use all feedback to create a better experience for your users.

Discover how TikTok's advertising drives superior ROAS, higher engagement, and lower CPI with exclusive data from MMP Adjust.

When it comes to successfully leveraging CTV as a performance channel, it’s not a “one size fits all”. Discover the three main types of CTV setup we’re seeing.

Stay up-to-date with all the latest movements in the world of conversion rate marketing (CVR marketing). Keep learning with Adjust blog.

Unlock key trends and strategies for finance app growth in 2024 and beyond. Discover insights on UA, retention, and market performance. Get your copy now!

Stay up-to-date with all the latest movements in the world of ROAS. Keep learning with Adjust Blog.

Get the latest on Apple’s AdAttributionKit, how it differs from SKAN, what mobile marketers and developers need to do, and how its re-engagement works.

All the most important bits from Apple’s Worldwide Developers Conference (WWDC) 2024, including key announcements on SKAN 5 (AdAttributionKit), AI, and privacy.

What are consent management platforms (CMPs) and how do they benefit mobile marketers? Get the lowdown on one of today’s mobile marketing hot topics.

Stay up-to-date with all the latest movements in the world of privacy. Keep learning with Adjust Blog.

Back in favor, the next generation of in-app banner ads uses rich media and AI to raise awareness amongst your target audience.

Discover global AI mobile app trends, China’s AI innovations, and why you need an MMP for data-driven success.

The multi-billion-dollar short drama market in China is focusing on global expansion, using large marketing budgets to attract international viewers.

Adjust is dedicated to empowering clients with industry leading fraud prevention and reliable, actionable data that’s spoofing-free.

Google’s Firebase Dynamic Links will be fully deprecated on August 25, 2025. Learn how to make the switch to Adjust TrueLink in three simple steps.

Stay up-to-date with all the latest movements in the world of user acquisition. Keep learning with Adjust Blog.

Explore key analytics, discover industry standards, understand the average app usage times, and learn how to boost user engagement.

Follow our top tips to implement successful marketing at every stage of the customer lifecycle, from acquiring new users to monetizing loyal brand advocates

Adjust’s Smart Banners solution is the perfect bridge between your mobile site and app. Leverage it to boost user acquisition and in-app engagement.

Stay up-to-date with all the latest movements in the world of mobile fraud. Keep learning with Adjust Blog.

Explore the mobile app landscape in Turkey with key trends and actionable insights in the second installment of our Mobile app trends spotlight series.

Stay up-to-date with all the latest movements in the world of mobile attribution. Keep learning with Adjust Blog.

Discover actionable insights from Adjust's data on Mother's Day and Memorial Day trends to elevate your app marketing strategy for 2024.

Discover key trends and growth strategies for mobile gaming in 2024 with Adjust and AppLovin’s latest report.

Stay up-to-date with all the latest movements in the world of Mobile Marketing. Keep learning with Adjust Blog.

What’s the latest on Privacy Sandbox? Get all the updates from our round-up of Adjust’s MAU 2024 keynote exploring progress so far and what’s to come.

Stay up-to-date with all the latest movements in the world of LTV. Keep learning with Adjust Blog.

Dive into Songkran 2024 app insights. Discover how to enhance your mobile marketing for increased engagement and revenue across various app verticals.

Stay up-to-date with all the latest movements in the world of push notifications. Keep learning with Adjust Blog.

Read all content written by Lou Hong for Adjust.com and continue learning with the Adjust blog.

Read all content written by Lou Hong for Adjust.com and continue learning with the Adjust blog.

Our updated Amazon integration attributes post-install actions back to your Amazon campaigns, even when they take place outside of the Amazon store.

Andrey Kazakov is CEO at Adjust

Explore the transformative power of incrementality measurement with Adjust. Prepare for the launch that's set to redefine mobile marketing.

Dive into an in-depth analysis of install trends, session boosts, retention strategies, and more during the Indian Premier League.

Get insights into mobile gaming's growth through analytics, revealing how data drives better game design and successful marketing strategies.

Luckey is Staff Product Manager at demand-side platform (DSP) Remerge. Remerge's platform uses in-app advertising to help businesses engage their audiences at every stage of the mobile.

In the privacy-first era, preparation is key. Adjust and Remerge are working together to prepare marketers for the rollout of Google’s Privacy Sandbox.

Robert heads up AVOW, a leading app growth marketing company. AVOW is a specialist in mobile OEM on-device user acquisition and advertising across alternative app stores.

Antoine helps to build products that enhance your performance reporting, such as Reporting Studio, AppTweak's App Store API, and automated exports.

Keep your finger on the pulse of the mobile app ecosystem with our App Trends reports.

From February 26 through 29, Adjust connected with clients, prospects, and partners at MWC Barcelona, hosting a mobile marketing hub and happy hour.

Discover how to enhance your gaming app's revenue by integrating metagaming elements with our comprehensive guide on monetization strategies.

Scale mobile games growth with our analysis, granular data, and insider tips for success. Leverage AI, craft creatives that convert, and drive user LTV.

As we continue to expand, stay up to date with all the latest news and updates from Adjust, from yearly reviews to coverage of our latest events and more.

Adjust and AppLovin’s Mobile app trends report provides the building blocks for supercharged growth, plus key areas of opportunity, expert tips, and more.

Marketing Content Manager, AppFollow

Stay up-to-date with all the latest movements in the world of E-Commerce Apps. Keep learning with Adjust Blog.

Level up your cross-platform marketing with Adjust's PC | Console Measurement and our integration with the Install Referrer API for Google Play Games on PC.

Explore mobile app trends from Ramadan 2023, including installs, user engagement, and spending, and learn strategies to enhance the Ramadan experience.

Alix Carman, Content writer at Adjust

Mobile OEMs don’t just shape the device hardware on the market, they also define the user experience through functionality like dynamic preloads.

Simon (Bobby) Dussart is CEO of Adjust, overseeing all operational management. Bobby joined Adjust as part of the company’s founding team in 2014. He has played an instrumental rol

Adjust Ignite, the ultimate app marketing event, is back for 2024. Across 6 global events, we’re sharing exclusive insights to empower app marketers.

Check every content written by Adjust Content Team. Continue learning with Adjust Blog.

Get the benchmarks and strategic insights needed for informed, smart, and fast mobile app growth in 2024. Discover actionable data and expert analysis.

Prashansa is a Content Writer at Adjust. Originally from Kathmandu, Nepal, Prashansa worked as a journalist and a writer for various non-profit organizations.

Explore how the 2024 Super Bowl significantly influenced mobile app trends with exclusive Adjust data insights into installs, sessions, and session length.

Micah is a Senior Content Writer at Adjust. Hailing from Oklahoma, Micah has worked as an editor and writer in the Middle East and Europe before happily joining the Adjust team.

Enhance your ad creative strategy with AppLovin’s Creative Trends Report. Get industry-leading insights on what converts & how to leverage generative AI.

Google’s interpretation of the DMA, how apps can start sending consent parameters to align with new requirements, and how Adjust supports clients.

Save time and your budgets by letting Adjust’s smart alerts from Pulse notify you of any fraudulent activity related to your app marketing campaigns.

Explore Lunar New Year 2023 app trends and strategies. Learn from top campaigns and use the festive season to boost app engagement and revenue

Explore the psychology behind marketing for mobile apps. Uncover how color theory, social proof, and scarcity tactics can transform your app strategy.

Dive into the mobile app trends from Valentine's Day 2023, exploring user engagement and strategic planning for Valentine's Day 2024.

Check every content written by Gijsbert Pols for Adjust.com. Continue learning with Adjust Blog.

Looking to increase your app’s retention and revenue with a customer loyalty program? We’ve got you covered with examples and tips for success.

Explore 2023's mobile app trends over the festive period. Learn key insights for app growth and user retention with Adjust's exclusive expert analysis.

Understand how mobile app attribution works in the new privacy era. This ebook covers attribution windows, waterfalls, models, benefits, and expert tips for success.

Adjust explores the results of TikTok’s SKAN 4 migration beta testing results, straight out of our ebook: Mastering SKAN 4: The essentials for iOS success.

Learn about competitor analysis from the beginning stages of how to identify competitors to how to do a competitive analysis for digital marketing.

Digital marketing trends 2024: From predictive analytics to AI to shoppable content, Adjust experts dish their predictions for mobile marketing in 2024.

Discover the booming app market in Mexico, highlighting popular categories, including entertainment, social networking, and utility apps.

Discover how Adjust, a leading MMP, continues to dominate in mobile app growth, winning prestigious awards and shaping the future of the industry.

How much does it cost to advertise on Reddit and what are the different Reddit ad types? The quick Reddit guide for mobile app advertisers is here.

Curious to explore the global ascent of Chinese apps? Access a goldmine of insights that could redefine your app’s globalization strategy.

Explore the thriving app market in France, with a spotlight on popular categories like mobile gaming, social networking, utility apps, and more.

Discover the effects of Double Day Sales on INSEA's e-commerce industry along with essential strategies for app marketers to thrive in this dynamic market.

Read all content written by Amy Gilmour for Adjust.com and continue learning with the Adjust blog.

Dive into the world of beta testing, unraveling the latest trends and innovative approaches to maximize your testing impact before launching your app.

Read all content written by Tiahn Wetzler for Adjust.com and continue learning with the Adjust blog.

Learn how to leverage the powerful combination of attribution, incrementality testing, and media mix modeling for sustainable mobile app marketing success.

Our brand new report explores everything iOS app marketers and developers need to succeed, thrive, and hit targets with Apple’s SKAdNetwork 4.

Explore the groundbreaking world of Adjust Ignite, an event that empowers app marketers with exclusive insights and advanced strategies from industry leaders.

Want to know the difference between OTT and CTV? Get a breakdown of OTT vs. CTV advertising with examples. Everything growth marketers need to know.

To improve measurement of Meta Android campaigns with Adjust, we’re excited to announce the implementation and availability of Meta install referrer.

Check every content written by Paul Müller for Adjust.com. Continue learning with Adjust Blog.

Learn why connected TV is the perfect channel for incrementality measurement, and see how app marketers can leverage incrementality testing for success.

Take your iOS marketing up a level and enhance your Apple Search Ads and App Store Optimization strategies by mastering Apple’s Custom Product Pages.

Explore how to optimize your UA and retention strategies with various types of location-based marketing to supercharge your mobile app’s success.

Discover the app market landscape in Ireland and the U.K., with a focus on top-performing categories such as mobile gaming, social, educational apps, and more.

E-commerce app usage continues to surge during Amazon Prime Sales events. Dive into key statistics from Big Deal Days 2023 and gain insights for mobile marketers.

Explore some of the most common SEO tactics tailored for mobile app marketers aiming to enhance their apps' organic visibility and success.

Hear from Adjust’s product measurement leader Gijsbert Pols and get answers to the top Digital Markets Act and Digital Services Act questions.

Get on top of your Black Friday marketing campaigns with our Black Friday marketing tips and holiday campaign ideas for app marketers and developers.

Looking to boost engagement, retention, or conversion? Dive into a treasure trove of A/B testing ideas aimed at optimizing your mobile app with insightful marketing analytics.

Discover exclusive insights on top Diwali app trends in India, leading apps from data.ai, and strategic marketing tips for maximum success this festive season.

Learn from Google what it recommends app developers and marketers do to prepare for Google Privacy Sandbox and attribution for Android devices.

Learn about the history of privacy regulations and how the new “triangulation” approach is the cutting edge of next-gen mobile marketing analytics.

Get the 6 trending measurement tactics for 2024 to grow the ROI on your app marketing campaigns. From SKAN to smart alerts to media mix modeling, read now.

Following enforcement in February and March 2024, learn what impact the DMA and DSA will have on mobile app marketing, and how you can get prepared.

Explore Australia and New Zealand's app market with insights on top-performing categories, including mobile gaming, shopping, and medical apps.

Covering markets and app verticals all over the globe, our latest report gives you the rankings and insights uncover your next user acquisition gold mine.

In a marketing landscape shaped by privacy changes, Adjust emerges as a guiding force. Discover how Adjust elevates your marketing analytics and measurement.

Get essential and actionable mobile app data insights for the LATAM region in our brand new and more compact Mobile app trends spotlight edition.

Discover educational app trends and growth opportunities in 2023 and get tips on how to drive success.

Is Cross-device marketing the best way to promote an app? Users now engage with ads across multiple platforms, so if you’re not utilizing cross-device advertising, you’re missing out.

Mobile gaming app marketers should expand their advertising channels to PC and console platforms. Here are four reasons why this channel is one of the best ways to promote an app.

Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and get top geofencing tips.

Don’t miss these key tips for producing a promotional video that converts. Discover how to create the most effective videos for your app’s ASO.

Learn how to leverage virtual and augmented reality for mobile marketing success.

Watch the webinar recording or read our highlights wrap-up on how to unlock insights, succeed on SKAN 4, and scale your iOS campaigns.

Dive into Germany, Austria, and Switzerland's app market(s) with insights on top-performing categories and tips for success in the DACH region.

Get the details on Meta’s protocol for measurement and attribution on its properties post iOS 14.5 and how you can improve iOS campaign performance.

Which month sees the most engagement in travel apps? Find out here and read the latest travel app statistics. Plus, get seven tips for app growth.

Discover the advantages and challenges of AI integration, and six ways to leverage AI for creating winning e-commerce marketing campaigns.

User acquisition for mobile games is essential, but newer tactics are missing from gaming marketers’ tech stack. Get the latest gaming app strategies.

Get this guide on selecting the best mobile measurement partner (MMP) for your app business, complete with a downloadable checklist of MMP essentials.

Learn how to retarget website visitors and how to get people to download your app with a mobile app landing page. Plus, get app landing page examples.

Learn which countries have the top e-commerce app engagement around Black Friday and Cyber Monday, above even the United States and Global spikes!

Are you noticing SKAN 4 conversion values of zero? That's the SKAN 4 CV reset bug, and we’ll explain what it is and what to expect for SKAN campaigns.

Ace your marketing strategy for the back-to-school season with insights into e-commerce app trends in 2022 and tips to level up your marketing strategy.

From privacy manifests to SDK signatures and required reasons for APIs, What do iOS 17’s new App Store privacy features mean for app marketers and developers?

Social gaming is transforming mobile gaming apps into communities for Gen Z and Millennials. Here's how app developers can take advantage of this trend.

Learn how to optimize your mobile app’s digital content distribution strategy for maximum impact, even when balancing multiple content distribution goals.

Want to maximize your app's success in Japan? Find out the top apps and verticals that are leading the charge and how they’re performing in 2023.

In part one of our guide to Cyber Five for e-commerce apps, we uncover what it is and give four reasons why the Cyber Five period is a must for campaigns.

We recap our recent webinar to provide marketers with the insights, tips, and solutions needed to succeed and scale on Apple’s SKAdNetwork 4 (SKAN 4).

Learn how Amazon Prime Day 2023 increased e-commerce app usage globally and prepare your app for the upcoming holiday season with valuable insights.

Learn how in-app advertising can supercharge your user acquisition campaigns with increased conversion of high-value users, leading to improved retention.

Check every content written by Katie Madding for Adjust.com. Continue learning with Adjust Blog.

Unlock growth opportunities in Japan's mobile app market with actionable data insights and benchmarks from Adjust and data.ai.

Meta launches Threads, the fastest growing app in history, leveraging cross promotion, organic hype, and precision timing. Let’s take a look.

Get the scoop on how content marketing is changing the game, how content marketing drives sales for your app, and marketing content development tips.

Adjust’s CEO, Simon Dussart, reflects on Business of App’s podcast about the evolution of the App Store and how app marketers today can succeed in it.

See every piece of content written by Christian Henschel for Adjust.com. Continue learning with Adjust Blog.

From self-serve ad creation to riveting user engagement, generative AI is greatly expanding the incredible capabilities of connected TV. Get the news here.

Get insights into the global success of Chinese mobile apps and the most lucrative markets and verticals.

Get your Google Ads guide here covering everything from types of Google ads to a step-by-step Google Ads explanation of what was formerly Google AdWords.

Learn how the on-demand model is currently being leveraged by app developers, which verticals are at the forefront, and how to jump on board.

Find out the current ATT opt-in rates for marketers and app developers working on iOS campaigns. Which regions and verticals have the highest rates?

Discover the current state of Turkey's app market, including the top-performing app categories, and learn how to make it big in this market.

Mobile gaming apps had a tough year in 2022, but how are they doing in 2023? Adjust provides the latest on installs, sessions, retention, and more.

In honor of Pride Month, Adjust highlights the latest queer dating and community app trends. From expanding gender options to matchmaking. don't miss them!

VTA provides full visibility into campaign performance & empowers expert optimization & budgeting. Get insights from TikTok, Samsung, Snap Inc., & tvScientific.

Learn how to increase app installs, increase app downloads, how to run app download campaigns, increase organic installs, and measure performance with marketing analytics.

Discover how the IPL is fueling mobile app usage, with streaming, food delivery, sports betting, and sports news apps leading the way.

How does CTV stand out to regular UA channels? How do you test and measure CTV campaigns? Get answers to these questions in this webinar recap.

What are hybrid casual gaming apps, and why are app developers racing to create them? Get the answers and the benefits of this new gaming app subvertical.

Get the most important takeaways from Apple’s Worldwide Developers Conference 2023. From iOS 17 to Apple Vision Pro, here are the latest updates.

Migrate your deep links from Firebase Dynamic Links to Adjust TrueLink and benefit from added features and functionality with no disruptions.

Adjust returned as a title sponsor to MAU Vegas 2023. Missed it? Get the top insights from our Main Stage presentation, by CPO Katie Madding.

Learn how Vietnam is faring in the global app economy, which app categories are leading the way, and how you can succeed in this market.

Discover how centralizing data and leveraging Adjust's analytics suite can help app marketers thrive globally, even during an economic downturn.

Get this guide to branding an app, complete with brand-building examples, brand design tips, and everything mobile app marketers need to know.

Are data clean rooms the future of measurement on mobile, or just another source for aggregated reporting in your marketing analytics? Adjust explains.

We review a timeline of the biggest recent evolutions in mobile e-commerce, from social commerce to CTV, and set our predictions for what’s to come next.

Discover how organic app store optimization boosts paid app campaigns. Uncover effective strategies for maximizing app visibility and downloads.

App marketers, learn which day of the week users are most likely to install and engage with your health & fitness and food delivery apps. Plus tips!

Learn how to leverage centralized data, measurement, and analytics to successfully access the abundant potential of INSEA’s mobile app market.

Your one-stop shop for an omnichannel marketing definition, omnichannel marketing examples, and tips and tools for successful omnichannel advertising.

We explore the most common questions around switching from SKAdNetwork (SKAN) 3 to SKAN 4 and explain how you can effectively leverage and test SKAN 4’s new features.

Learn how mobile marketers can navigate an economic downturn and thrive with strategies like retargeting and remarketing.

Discover how to prevent click spam with Adjust. Get actionable tips for optimizing your campaigns and maximizing ROI.

App marketers, learn what it means that Adjust is now an Amazon Ads partner and get tips on how to succeed on Amazon Ads using Adjust's analytics.

Adjust’s CPO, Katie Madding shares advice for app marketing campaign management. Get 6 insights to help you work smarter and faster this year.

Discover how Indonesia is performing as part of the global app market and which app verticals are at the forefront.

There’s never been a better time to get exclusive insights about the performance of INSEA’s gaming, fintech, shopping, and entertainment apps.

Access the latest mobile app retention benchmarks, global and regional, as well as by vertical, covering gaming, e-com, fintech, health & fitness, and more.

Get exclusive, data-based insights into app marketing opportunities in America over the second half of May as consumers gear up for Memorial Day weekend.

Find out which app verticals soar in installs and sessions over Mother’s Day. The answer just might surprise you.

Mobile app UX and UI are essential practices to include when building your app. Learn everything you need to know about mobile app UX design in this guide.

From event reports to aggregatable reports, we take a look at how Privacy Sandbox on Android’s attribution will work and what it means for mobile marketers.

Learn the definition of rich media, see examples of the best rich media ads, and find out how to create rich media ads for your mobile app.

Are you a mobile app marketer looking to get strategic with advertising channel diversification? Learn the key to unlocking the full potential of your multichannel marketing campaigns.

Learn about the exciting developments in Africa's app market as the future looks promising for installs, sessions, and user engagement in 2023.

Learn how to put ads on Spotify, get an idea of Spotify advertising costs, and see real Spotify ads examples from fellow app developers and marketers.

The changing landscape of e-commerce presents challenges and opportunities for app marketers. Discover the latest trends and strategies to succeed.

Discover your next solutions or tech partner in the Adjust Partner Marketplace. Our experts can also match you to the best partner for your business.

Learn how India is making waves in the global app market and which app verticals are leading the charge.

Get actionable data insights, expert analysis, and all the information mobile marketers need to build a growth-accelerating strategy in 2023 and beyond.

Discover how ChatGPT, a powerful generative AI tool, can enhance your app development and marketing campaigns.

Southeast Asia is experiencing an amplification of financial services’ digital transformation. Learn from two banks in Vietnam and Thailand taking the lead.

Don’t waste time data-scanning to optimize campaigns; set up customized alerts with Pulse to maximize your marketing resources. Work smarter, not harder.

Explore the dynamic world of OTT advertising on CTV, delving into key OTT metrics, strategies for OTT SVOD ads, and insights into major OTT platforms.

From 27th February through 2nd March 2023, Adjust connected with clients, prospects, and partners at our open meeting space and jazz-filled Momentum Happy Hour.

App engagement is high in South Korea. Learn about the top app verticals and how they are performing.

Why should app marketers invest in connected TV (CTV)? Get the stats and insights from industry experts on how to start advertising on CTV.

Get trends on consumers’ mobile app habits for your Ramadan campaign, see app installs and sessions numbers to prep your campaigns and drive growth this festive season.

From coarse values to measurement windows, postbacks, and lockWindow, we dive into how marketers can leverage SKAN 4’s features to drive growth on iOS.

Learn the benefits and challenges of creating multichannel marketing campaigns. including how to leverage marketing analytics. Plus, get 3 keys to success when using this approach.

Food delivery, sports betting, and sports news app installs score high on Super Bowl Sunday 2023.

Learn what Google's Privacy Sandbox for Android beta launch means for mobile app marketers. Plus, we answer your top four questions on the topic.

Smart setup recommends an app-specific conversion value mapping mode to marketers, making strategic iOS growth and success on SKAdNetwork easier than ever.

Advanced setup empowers efficient, limitless, and complex conversion value mapping for marketers looking to take their SKAN strategy to the next level.

Get started in connected TV advertising. We’ll walk you through what it is, how CTV advertising works, and how app marketers can create CTV campaigns.

Get our top 10 easy tips for app marketers building Valentine’s Day campaigns in the eleventh hour. Quickly create a user acquisition campaign now.

Learn why subscription-based apps are becoming more popular among app developers and how to create your own successful subscription-based app.

App installs for deal discovery, food delivery, recipe, and gaming apps increased on Lunar New Year day 2023.

Brazil is one of the fastest-growing mobile app markets. Discover the top app verticals and how those verticals are performing.

Are you wondering what the mobile app development cost is?
Read our guide to help you estimate costs and tips on how to spend your budget wisely.

Learn which verticals had the highest sessions around Valentine’s Day, and how to make the most of this seasonal UA and conversion opportunity.

Learn the definition of marketing mix modeling, its opportunities and limitations, and what the future of a hybrid attribution and MMM analysis looks like.

User behavior on music streaming, food delivery, gaming, health and fitness, and travel apps shifts over Christmas and New Year's Day in 2022.

From CTV strategies to the return of media mix modeling, Adjust experts share their top predictions and tips for mobile app marketing in 2023.

Organic sessions make up a higher percentage of the overall sessions, but paid user acquisition is still essential for organic growth.

Promote your mobile arcade game app to the top of the charts with this recipe for success from initial app development to strategic marketing campaigns.

CTV is a booming, high-budget channel that’s growing rapidly. Adjust’s Gijsbert Pols explores how ad fraud and loss of spend work on CTV—and how to prevent it.

Many app businesses know they need a more robust MMP but are hesitant to act. Migrating to Adjust is not only effortless, but it's worth it. Learn why.

our food delivery app’s guide to delivering strong retention of profitable users with customer loyalty programs and gamified features.

Adjust’s next-generation CTV solution, AdVision, secured the Cynopsis Model D Awards title of Best New Measurement Tool.

Food waste apps are on the rise as users seek apps to help them eliminate waste and save money. Get examples and tips on how to grow a food waste app.

With billions of apps in existence, collecting and acting on in-app feedback could be a major competitive differentiator for your app. Learn how best to collect it.

Our iOS experts break down SKAdNetwork 4.0’s new features and answer questions app marketers have on iOS measurement, SKAN 4 and Adjust.

Despite slowing economic activity, food delivery apps continue to grow in 2022 as they become a fixture in users’ lives.

Despite the crypto winter, investors are heavily funding blockchain games, including Web3 gaming technology. See the impact on mobile gaming apps.

App localization is more than translating text to users’ native languages. Avoid making embarrassing cultural mistakes with our comprehensive guide.

Discover how gamifying fintech apps can boost engagement, and how you can successfully integrate game mechanics into your app.

Get prepared and strategically aligned with SKAN 4.0 ahead of industry-wide adoption, and make the most of more data with more postbacks.

Why do app marketers prefer dynamic segmentation? Learn how you can use it to increase your campaigns’ ROI and get three successful segmentation examples.

Get ready for industry-wide SKAN 4 adoption with Adjust’s updated SDK and read our tips and strategic first-steps for SKAN 4 success in 2023.

Adjust has the most comprehensive network of CTV players to ensure our clients can spend on and accurately measure the channels they wish to explore.

Just released! Get your copy of this guide for expert insights on user retention, launching your app internationally, and influencer marketing.

In this guide, you’ll learn the essentials of onboarding in an app, best practices, which KPIs to use, and view an app onboarding process example.

Are you a fintech app craving Gen Z users? We've made a list of 6 ways app marketers and developers can attract Gen Zers to your fintech app.

Learn which platforms and formats are currently available for shoppable ads to reduce friction and consideration period length while increasing relevance.

SKAdNetwork 4.0 was officially released this week for iOS 16.1 and iPadOS 16.1. We take a look at the new features, options, and opportunities.

QR codes are used by millions today and offer app marketers an effective way to scale campaign reach. Check out these QR code campaign examples.

Android instant apps can help with everything from user acquisition to building your app’s audience. Learn how and when instant apps can be useful.

It’s 2022, and super apps are dominating multiple sectors across the globe. Get the latest statistics on super apps and our top predictions for 2023.

We teamed up with Airship at Oktoberfest 2022 to host a panel and Q&A session on delivering unique mobile app experiences—and to enjoy the festivities!

Learn the main customer segments, their benefits, and how to strategically approach segmentation. Plus, see examples of customer segmentation in action.

At DMEXCO, Adjust was showcased as a Google Privacy Sandbox
tester. We're committed to next-generation measurement solutions built on security.

Adjust analyzed the impact of an entertainment-first approach to advertising by measuring advertising performance across various media sources.

Adjust’s CTV expert, Gijsbert Pols, talks about how CTV has evolved into a performance channel and how app marketers can measure its assisting value.

Despite a looming recession and the crypto crash this year, fintech apps globally are bouncing back in H2. Here are the stats you need to know.

Do you want to turn your indie game app into a success story? Learn what indie mobile game marketing is and how to market your indie game!

Learn about the rapid expansion of India’s mobile health market and what the key to continued success is for apps in the health and fitness vertical.

Mobile measurement is a must for gaming apps. Get helpful tips in this guide, including which metrics to focus on to optimize and scale successfully.

Conversion Hub leverages machine learning to recommend app-specific conversion values that empower fast, & effective SKAdNetwork measurement.

Hyper-personalization is a must for successful app growth. Learn hyper-personalization examples and how to implement personalization to boost app growth.

We take a look at what the metaverse is (without the Meta brand name) and what it will mean for Meta’s Horizon Worlds mobile app launching later this year.

Everything mobile marketers need to know about Apple’s live ‘Far Out’ event, which took place on September 7, 2022.

Gaming app installs in EMEA surpasses pandemic levels in 2022 but sessions stagnate as lockdowns end.

Gaming is now in the top 4 categories for CTV apps across major platforms. Learn everything about gaming on CTV and how you can leverage this growing channel.

Learn when Q5 is and how to use this period to your app’s advantage while users are inclined to spend more money on themselves and screen time is high.

Learn the benefits of converting your casual or hyper-casual mobile game to a hybrid-casual game, get ideas for meta layers to introduce, and see examples.

Turn Connected TV into a performance channel with Adjust and unlock its huge potential to boost campaign performance across channels.

Adjust’s latest partnership with mediasmart seamlessly transitions ads from campaign implementation to performance analytics for successful UA via CTV.

Hyper casual games has the highest ATT opt-in rate of any vertical at 39%. We dig into the details to provide mobile marketers of all with key strategic learnings.

Our analytics solution Datascape is among Adjust’s overall next-gen solutions recognized in the 2022 MarTech Breakthrough Awards.

Combining ATT & SKAN data for all-in-one iOS reporting is based on estimations, inaccurate calculations, & comes at the price of a crucial (binary digit) bit.

E-commerce app sessions, time spent in-app and in-app revenue continue to climb, despite brick-and-mortar stores reopening.

Get tips on how to secure your app during the development stage and best practices to keep your app secure post-launch. Make app security a priority.

Adjust and TikTok have teamed up to release their latest playbook, providing everything you need to know to succeed with measurement on iOS post-IDFA.

Chinese games have long been successful internationally but there are many other verticals and markets where Chinese app marketers and developers can win big.

Annual spending for app subscriptions is soaring. We dive into industry trends and offer resources to help app marketers in the subscription space scale.

Learn how to grow your number of positive reviews in app stores, make the most of negative reviews, and use reviews to grow your business and profit.

Why e-commerce apps should be advertising on connected TV today and what the future holds for retail after the introduction of shoppable CTV ads.

Mobile marketers work with more sources, channels, & campaigns than ever before. Aggregated data and effective marketing analytics are the key to smart, fast decisions.

Global app sessions and time spent-in app continue to grow as much of the world transitions back to a pre-pandemic lifestyle.

From June 6-8, Adjust spent 72 hours hosting meetings, sessions, & events at MAU, previewing our solutions & reconnecting with clients and partners.

Adjust is committed to being an active LGBTQIA+ ally. We asked our employees what LGBTQIA+ allyship means to them in 2022 and were blown away by their answers.

As shopping habits continue to shift, mobile users are spending more time and money in e-commerce apps during the month of May.

Get the 2022 updates to SKAdNetwork, and learn Adjust’s vision for next-generation mobile measurement solutions built on protecting user privacy.

CTV ads for all businesses: Vibe allows marketers to quickly launch highly targeted CTV & OTT campaigns. Adjust provides accurate campaign measurement.

Get a recap of the iOS 16 updates from Apple’s Worldwide Developers Conference (WWDC) and learn how this update affects mobile app marketers.

The fintech industry in Southeast Asia and India has grown remarkably. Discover the latest trends and get tips on how to grow your app in INSEA.

Adjust partners with tvScientific in our latest move to provide CTV measurement and end-to-end solutions for mobile app marketers.

Adjust’s comprehensive CTV measurement solution, CTV AdVision, lets marketers accurately measure and optimize their Connected TV campaigns to prove ROI.

Discover how the CTV and OTT market is growing in India and learn about creative ad formats and best practices from Adjust’s Gijsbert Pols.

The huge increase in installs and sessions for crypto apps was cause to celebrate in 2021, and we’re also seeing high retention rates, stickiness, & engagement.

Unlock strategic insights, dive into data analysis on fintech, e-commerce, & gaming in 2022, & learn from app marketing experts with Adjust’s latest ebook.

Gummicube share their expert insights for mobile marketers on how to create an ASO strategy with optimized metadata, creatives, and overall performance.

Adjust Datascape empowers app marketers with time-saving data reporting, visualization, and analysis tools across all data sources, on one screen.

Streaming, health & fitness, and shopping apps grow significantly during Ramadan, with huge boosts in installs and sessions globally.

Crypto app sessions and installs grew rapidly in 2022. We explore when, why, and how to develop UA and retention strategies that work.

Adjust & Apptopia’s playbook analyzes the world of digital currencies and assets, blockchain, and Web3, & what it means for mobile app marketers in 2022.

Learn how Adjust is approaching and solving for predictive LTV (pLTV) in light of changes brought about by iOS 14.5+ through to iOS 16 and beyond.

NFTs, blockchain games, and the metaverse are hot topics in the crypto and finance space. Here’s what they mean for mobile apps.

In part two of our new crypto and mobile series, we explain key concepts in digital assets and why mobile is a critical gateway to these assets.

Adjust women talk females in tech. Five of our female leaders offer savvy tips and advice for other females in tech for this International Women's Day.

2021 was a landmark year for adoption of cryptocurrencies. In part one of our new series, we examine emerging trends in crypto for mobile.

Google has announced its plans to expand the Privacy Sandbox initiative to Android. Here's what that means for app marketers.

Adjust’s GIjsbert Pols at IAB Tech Lab: How CTV has transformed the way consumers interact with television and how it will affect advertising.

Adjust’s CTV partnerships with Xandr, ABEMA, and Smadex enable cross-device tracking and measurement of CTV campaigns.

Merging device-level MMP data with aggregated SKAdNetwork data poses multiple problems — Adjust recommends side-by-side reporting for accurate reporting.

Need to brush up on the basics of Apple’s privacy changes starting with iOS 14.5? We’ve got you covered in this comprehensive guide.

Paul Müller reflects on 10 years at Adjust, why he's made the decision to step back, and introduces Simon "Bobby" Dussart as CEO.

Mobile apps see huge boosts in growth on Valentine’s Day, as video streaming, food delivery and recipe apps feel the love.

The social commerce boom is continuing in APAC and around the globe as short-form video and live streaming become standard formats for vendors.

Adjust partners with OTT media provider ABEMA to provide CTV measurement to clients in Japan, marking the first integration of its kind in the region.

Shopping and food delivery apps see huge growth in mobile app installs sessions globally during Lunar New Year celebrations

App use shifts drastically over Christmas/New Year, with major peaks and troughs for food delivery, music streaming, gaming, and health & fitness.

Learn everything you need to know about ASO and user acquisition in part 1 of Adjust’s new series, Scaling your app to 1 million users: The ultimate guide.

Adjust’s Lead Product Strategist Gijsbert Pols discusses the increase of users consuming YouTube content on CTV, and how app marketers can make the most of it.

Want to learn more about mobile attribution, app marketing and Adjust? Take a look at our blog, full of key insights and mobile marketing know-how, here.

Learn how to succeed on SKAdNetwork with conversion values, and how Adjust’s solutions are helping clients execute precise strategies that drive growth.

Paul Müller explores iOS 14.5+ and Adjust’s neutrality under AppLovin in a recent interview with AdExchanger.

Discover how e-commerce apps use gamification to increase customer loyalty and drive sales. Learn from top brands and implement effective strategies.

Adjust’s latest ebook takes a look at the performance of the e-commerce vertical from 2019 through to Q3 2021, with insights from Sensor Tower.

Despite relaxed restrictions and restaurants reopening for dining in, installs, and sessions for food delivery apps have significantly grown in 2021.

Apple’s Private Relay, which functions as an extra layer of security for users, could further limit tracking on iOS devices.

Adjust launches Connected TV Ad to Mobile Measurement, allowing a comprehensive view of the user journey from CTV ad view through to mobile app install.

Travel apps are performing very well in 2021, with sessions and installs almost at 2019 levels as travel restrictions ease

iOS 14.5+ privacy changes and the release of iOS 16 have made strategic user acquisition managers more essential than ever as measurement evolves.

Lockdowns and restrictions drive dating app developers to boost usage by making their apps more social

iOS 15 is rolling out globally, and there are a few key changes that marketers, developers and advertisers should know about.

Measuring the right KPIs is key to an app’s success. Learn which key metrics for mobile apps are important for your vertical and how to use mobile app KPIs to your advantage.

Learn how to build brand awareness with advergaming. Discover new ways to turn a mobile game into your next channel to drive growth.

Learn how to leverage your users’ in-app behaviour to boost your marketing campaigns as well as behavioral segmentation examples

Explore concentrated marketing definitions, examples and how these strategies work to increase revenue and help companies grow quickly. Get started now.

Utilizing the IDFV for cross-promotion, retargeting and retention across a publisher suite is more important than ever on iOS 14.5+

Viewers are continuing to turn to CTV as habits shift. We explain trends and growth patterns and present marketing opportunities for mobile advertisers.

With iOS 14’s changes to user acquisition data and upcoming changes to email tracking, retention is more important and competitive than ever before

Following the rollout of iOS 15, developers will be able to define an endpoint that will receive a copy of ‘winning’ postbacks from SKAdNetwork.

With Adjust and Amplitude’s seamless integration, you can leverage attribution data and product analytics to dive further into audience segmentation

Downloads of mobile streaming apps soared during UEFA Euro 2020, Wimbledon, and the Tokyo Olympics 2020

With custom product pages on iOS 15, marketers will be able to create tailored pages for specific target audiences, linked to individual campaigns.

The integration between Adjust and Salesforce Marketing Cloud enables customers to build a user journey from an email directly to in-app

For key insights into how to get the maximum insight into a user journey on iOS 14.5+ - read here.

Health and fitness apps growth continues to soar despite relaxed restrictions and fitness centers reopening

Our top strategies for making the most of your data, post-IDFA to monetize your app with in-app purchases. Learn more about monetizing with IAP on iOS 14.5+!

Learn about Adjust’s unique data residency system, how we prioritize regional compliance with our clients’ user data and why it benefits global brands

Combining trends from Adobe’s Digital Trends Report and Adjust’s App Trends Report, we paint a picture of the state of fintech apps

When working with Apple’s SKaDNetwork, it’s vital to create a conversion value strategy that leverages the attribution data available in the first 24-hours.

App Radar outline their top app store marketing learnings to ensure a successful launch for your mobile app

Today, Google announced that when Android 12 is launched, Android Advertising ID will be removed for all users who have activated Limited Ad Tracking.

We take a look at our initial findings on the impact of iOS 14.5, drawing on data provided by AppLovin owned studios

Wondering how iOS 14 will impact how you analyze your campaign performance? Read this explainer on how to work with a limited dataset.

Are you wondering how to monetize your gaming app after iOS 14? Our comprehensive guide, gives a deep dive into this topic and more. Download here.

The AppTrackingTransparency framework (ATT) had led to confusion about what is allowed — and what isn’t. Read here for a breakdown of how it will work.

With 45 partner integrations, and growing, we’re focused on giving you every opportunity to succeed with SKAdNetwork. Read how Adjust can make a difference here.

Make sure you’re not getting overcharged due to data duplication issues when tracking with deterministic attribution and SKadNetwork. Find out how here.

Make sure you are prepared for when AppTrackingTransparency becomes mandatory for all iOS apps. Read here.

Advertisers who have worked out OTT advertising are seeing improved ROI/ROAS — find out how to include CTV in your marketing mix here

As a leader in attribution, It’s important to arm our clients with pointers on how to think about app submissions, SDKs, and attribution going forward on iOS.

We’ve been working on solutions like conversion modeling, SKAdNetwork tools and ATT tips. Learn how Adjust will empower your growth through the iOS14 changes.

Marketers using Adjust will be able to measure the effectiveness of CTV advertisements delivered via UNICORN.

Recently there has been a surge in demand for attribution without a SDK in place - here’s why we strongly recommend you use a SDK, whenever possible

If you’re wondering how advertising your iOS app in Snapchat will work in the SKAdNetwork era, read it all here

Optimize your UX design and maximize user opt-ins/consent rates on Apple’s App Tracking Transparency on iOS 14.5, iOS 15, iOS 16, and beyond.

We’re incredibly excited to announce that Adjust and AppLovin have agreed to join forces and build the future of app marketing together - learn more here.

With iOS 14 set to roll out in early spring, Apple has released more details about its upcoming privacy changes. Learn what this means for your app here.

Adjust and TikTok’s partnership will help advertisers segment audiences for personalised messaging, optimize campaigns and export first-party data

Feel confident ahead of Apple’s iOS 14 privacy rollout by updating to Adjust’s newest SDK

We’ve been working closely with Facebook to ensure a seamless transition to iOS 14 and support for SKAdNetwork. Learn more about the integration here.

Adjust now supports almost all CTV platforms, including Roku, AppleTV, Android TV and Amazon Fire - helping clients maximize adoption of their OTT and CTV apps

Explore the 2023 finance app usage boom with an in-depth analysis of growth in installs, sessions, and user retention.

Askblu.ai CEO Dominique Busso explains how difficulty tuning is being disrupted by data science and machine learning

App Radar share their tips on how to combine App Store Optimization and App Store Advertising to boost conversion rates and increase return on investment

Learn how to improve your ATT opt-in rate for iOS 14.5+ with A/B testing, educating and building a relationship with your users, and industry best practices.

Subscriptions are a popular mechanism for app monetization — but how do you make sure you can see the entire conversion funnel?

Apple have announced that their proposed changes to ad tracking in iOS 14 will be delayed to 2021 — here’s what you need to know

A combination of overall growth and the acceleration of the COVID-19 lockdowns fuels an exponential increase in sessions and installs for Health & Fitness apps

Effective targeting brings valuable new users to your app, maximizing your return on ad spend. Explore best practices to optimize your strategy.

Uncover the latest conversion rate and IPM benchmarks by region and vertical, and learn actionable strategies to boost app installs and optimize UA campaigns.

Learn about mobile app accessibility guidelines and ways in which you can make your user experience more inclusive

Get to know the ins and outs of customer engagement marketing. Learn how to engage your target audience and see examples of engagement marketing in action.

Learn the basics of how to develop a marketing strategy in Asia’s biggest mobile markets —- including China, Japan, South Korea and Indonesia.

Is word of mouth marketing effective for mobile apps? Learn how it can boost your user acquisition and improve your brand identity

Whether you already have a mobile app available in India or you are launching for the first time, this guide will give you essential insights for 2021.

Learn all about the different types of apps and which one is right for you. We cover native apps, web-based apps, hybrid apps, and even React Native.

From Baby Boomers to Gen Z and even Gen Alpha, discover our top tips and best practices to successfully target demographic groups through generational marketing

Learn everything you need to know about in-app header bidding with our guide. From how it fundamentally works to best practices and optimization tips.

Discover the importance of good user experience, its design principles and ways in which you can improve your app’s UX with our best practices

Learn how app store optimization works, explore ASO marketing strategies for the app stores and get real-world app store optimization examples.

Want your app to stay competitive in a mobile-first market? Learn how mobile app testing works and different mobile app testing types.

How can you get users to watch pre-roll ads? Discover the benefits of pre-roll advertising + best practices to boost your ad strategy and avoid skipping.

With this guide, learn the value of ROX and how measuring your ROX score can help identify your brand’s most valuable and meaningful experiences.

In-app advertising comes in many forms. Discover how it works and how to leverage its effectiveness to create a lucrative monetization strategy for your app.

Discover the reach and value of user-generated content and tips on how to get the most out of your UGC marketing

Learn what makes gacha games so addictive, how they monetize, and why they continue to dominate global app charts.

Read our guide to learn everything you need to know about developing an app gamification strategy for non-gaming apps.

Discover the importance of creating an app for your event and learn the most important event mobile app features and event app best practices

Developing a marketing strategy is vital to your crypto app’s success. Learn how to promote your crypto exchange app, promote crypto offers, and more.

Supermarket apps and grocery delivery have soared in popularity. Learn how to win new users with a marketing strategy for online grocery store apps.

Direct response marketing is a type of marketing strategy where the goal is to encourage an immediate response from consumers in order to quickly generate new leads.

Social mobile games offer users the ability to have a social experience while being entertained. Learn the essential features of social gaming here.

Creating an app logo is integral to branding and ASO. Learn how app icon design can improve your app’s conversion rates. Plus, get app icon dimensions.

Live-ops are a customer-centric approach to updating your mobile game and improving metrics that are critical to profitability.

Playable ads allow users to try a sample of your app before installing and ultimately gaining access to the entire experience.

Choosing a mobile-first strategy is smart to increase customer reach and gain critical data insights. Learn more about mobile digital strategy with our guide.

Learn everything about how to build a news app with our guide. Discover the monetization models, essential features and best practices you need to know.

Rewarded video ads can boost retention and in-app spend, so here’s how to make the most of the advertising format and 10 best practices to follow.

Retention rate is a critical metric for mobile marketers. Read this guide to learn how to increase retention rates and LTV for mobile apps.

Developing a niche social networking app offers devoted audiences a unique experience. Get everything you need to know about niche app marketing here.

Valentine’s Day is just around the corner. This guide covers digital marketing strategies and best practices to help you get the most out of the occasion.

Health and wellness apps help users stay healthy and maintain their wellbeing. Learn everything you need to know about the app vertical with our guide.

A high opt-in rate is the first step to success on iOS. Our tips and best practices will help you build a UX approach to drive consent rates up.

Adjust has been working hard to make sure we support all the features you need to thrive in iOS 14

With September around the corner, Adjust has put together a checklist to help you manage the changes coming into effect with iOS 14. Read more here.

Find out how working with the right Demand Side Platform (DSP) can help you grow, along with words of wisdom from Adjust partners on the topic.

What are the opportunities in the OTT space? What will happen to advertising on OTT platforms? How will companies monetize in the OTT vertical as it matures?

Introducing Adjust’s methods to support the industry post iOS 14: join us in making this the future standard for mobile app attribution.

Adjust’s Co-founder Paul H. Müller, looks at user consent on iOS14, SKAdNetwork versus AppTrackingTransparency - and where the industry needs to go from here.

Mobile apps are an important part of your business strategy — allowing you to enhance the services you provide your customers through a branded experience.

Explore key elements of e-commerce UX that have a critical impact on customer satisfaction, retention, and conversion rates, as well as UX best practices.

Do you know what a video ad is? Learn everything about video ads for mobile games, including the formats and how to develop your ad placement strategy.

Freemium is a smart choice for generating a large audience that can be monetized. Learn the benefits of a freemium model for app monetization with our guide.

Calling all app marketers: Unlock best practices for influencer marketing in this free guide. Get examples and learn how to track an influencer campaign.

I have an app idea, now what? Learn how to turn an app idea into reality with these eight steps to successfully launch your app. Read to learn more.

A step-by-step guide to launching a mobile app—from market research and UX to monetization, ASO, soft launch, and performance measurement.

Whether you have a brand app or a shopping app, our guide shares everything you need to know about developing a social media strategy for fashion brands!

Learn how to localize your app to ensure a successful move into new, international markets with our guide on how to expand an app internationally!

Following Apple’s announcement on user privacy changes at WWDC, our CTO Paul H. Müller looks at four possible scenarios for mobile measurement in iOS14

Hear from Adjust’s CTO, Paul H. Müller, on what Apple’s recent user privacy changes at their 2020 WWDC conference mean for the industry

Mobile ad fraud plagues mobile marketers’ budgets and derails user acquisition efforts. Learn how to detect and protect against ad fraud in our guide.

How do free apps make money? From freemium apps to in-app purchases, this guide will keep you updated on this year’s app monetization trends.

Discover how to enhance your customer journey with customer journey mapping. Get practical tips, a journey map template, and real-world examples.

Contextual advertising is making a comeback. Learn the best ways to use contextual ads and find out how it stacks up against behavioral targeting.

Mobile marketers have had to prove their adaptability in 2022. This guide covers mobile game marketing best practices for the rest of the year.

Developing a minimum viable product for your mobile app is essential. Learn about the types of MVPs, the MVP app development process, and why an MVP is important.

UX writing can be intimidating for beginners. Learn the art of UX writing with this helpful guide filled with important definitions and examples.

Mobile fintech apps have changed the way we manage our finances. Learn everything you need to know about how to make a banking app with our guide.

Mobile in-app messaging is an important communication and marketing method. Read our guide to learn everything you need to know about in-app messaging.

Find out how to build a scalable food delivery app with proven marketing strategies. Learn how to drive installs, improve retention, and maximize ROI.

Learn what push notifications are and how you can use push notifications as part of your marketing strategy to drive engagement and growth

Develop a successful omnichannel app marketing strategy in 2023 with these eight methods and our top tips from user acquisition through retention.

Data is key to helping startups make performance-driven decisions and avoid wasting money. This guide will help you get up to speed. Learn more here.

Mobile measurement partners are crucial to achieving mobile marketing success. Learn how MMPs help provide valuable insight into marketing campaigns

Learn the many types of mobile ad fraud so that you can combat fake engagements and installs on your mobile marketing campaigns to protect your budget.

Mobile apps in the fashion industry can optimize the user journey and create branding opportunities. To learn everything you need to know, read this guide.

As the COVID-19 pandemic forces mobile users to stay home on a global scale, find out the best apps to entertain yourself and stay in shape with our guide.

It’s a key stage in app development, but what is alpha testing? Who’s involved? And why is it important? Here’s what to know about alpha testing.

Hyper casual games might seem simple, but here’s what developers need to know about mechanics, testing, and ad formats to make them a success.

How can you make an idle game that’s fun and engaging with a high retention rate? Here’s everything you need to know about creating a successful idle game.

Marketing analytics are key to strong UA and retention. Learn how mobile app analytics can help a business successfully grow mobile campaigns.

Learn step-by-step how to market and scale a fitness app. Discover strategies to drive installs, boost retention, and maximize LTV.

With Ramadan around the corner, Muslims around the world are preparing for a month of introspection - but how does the holiday affect apps?

Mobile app monetization comes in many forms. Learn about the various monetization models available to app developers from in-app purchases to ads.

LTV forecasting is a uniquely challenging problem for which there are several competing approaches — learn how to solve them in this guest post from Algolift.

Explore our guide on email marketing for mobile apps, which includes essential strategies, best practices, and examples.

From Branded Hashtag Challenges to TikTok TopView ads, get to know the different types of TikTok ads. Explore costs, best practices, and more.

The mobile gaming industry is enormous and encompasses many mobile game types. Discover the most popular and profitable types of mobile games.

From segmenting users to automation platforms, explore how mobile marketing automation can make your life easier and improve your campaigns.

Explore the latest app uninstall trends by platform, region, and vertical. Learn why users leave, how to track uninstalls, and strategies to boost reinstalls.

Learn how to market your dating app. In this guide, we cover social media, paid acquisition, and best practices for dating app advertising!

Want to learn how to use SwiftUI? Our latest post with app expert Reinder de Vries pulls back the curtain on SwiftUI to show you how to get started. Learn more,

Explore the nuanced interplay between paid and organic marketing for mobile apps, and master strategies for sustainable growth and user engagement.

Through Adjust's new partnership with Unity Technologies, mobile game developers will be able to measure in-game ad campaigns and enhance user experiences

A/B testing for apps is an integral part of successful app marketing. Learn all about mobile A/B testing, including tools, in this informative guide.

Creating a social media marketing strategy for your app doesn’t have to be hard. Learn the best way to promote an app by leveraging the benefits of social media marketing.

Get insights into the seasonal spike of health and fitness tracker app installs and sessions. Learn how to improve UA and retention strategy.

A user acquisition strategy for mobile games is more important than ever. Grow your app with these eight user acquisition best practices.

Leverage direct and deferred deep linking for a frictionless user experience that boosts engagement by linking to specific locations in-app for existing and new app users.

LTV is a crucial metric to determine your app’s profitability. Discover how to measure, analyze, and improve LTV with industry benchmarks and actionable strategies.

There are many advantages — and disadvantages — to native apps and progressive web apps. Explore the pros and cons of PWAs vs native apps in this guide.

Learn what winback campaign is, and how to maximize win-back campaigns to strategically recover valuable lapsed customers at a fraction of the cost of new user acquisition.

Predictive marketing analyticsis a must-have for your campaigns. In this guide, we cover predictive analytical models, predictive analytics examples, & benefits of predictive analytics.

Apple Search Ads is an important acquisition channel. Learn why ASA is important and get our top Apple Search Ads best practices as an Apple Search ads partner.

Explore the transformative world of dynamic ads. Discover how dynamic advertising reshapes engagement and drives conversions for mobile app marketing.

Boost ROI with essential mobile web ad formats including banners, interstitials, video, native, and more by matching each format to the right audience.

Learn how Adjust is committed to fostering diversity, facilitating mentorship, and creating growth opportunities for all employees.

Learn how to calculate incrementality, the difference between A/B testing vs. incrementality testing, and which incremental models are available for marketing analytics.

In-game advertising is a revenue strategy game developers employ in which they earn money by selling ad space in their games.

We’ve rounded up the top FAQs about creating a mobile game, from how to create a mobile game to ways to fund a gaming app, and answered them for you!

Multi-touch attribution assigns credit to all marketing touchpoints that influence a user’s journey. Learn how it works and boost your app’s performance.

Learn the latest mobile game monetization trends and strategies. We’ll cover how to mix and match revenue streams so you can make money on mobile games.

What does it mean to reduce churn? Get these top strategies to improve user churn and get the scoop on churn vs. retention.

Discover the different ways TV marketing campaigns are measured—from linear television attribution to CTV attribution. Master TV ad attribution now!

6 years after it came into force, ask yourself 7 questions to make sure your business fully meets the data protection requirements of the GDPR.

Learn what K-factor is, how to measure it, and why K-factor is important. Plus, we’ve included some essential tips to help you boost your K-factor.

Now's a great time to read up on Google's Universal App Campaigns (or UAC) and have all your questions answered on the mobile ad campaign optimization service.

Compare retargeting and new user acquisition to see which delivers better results for engagement, retention, and revenue in your mobile app strategy.

Get our top five tips for success with Google App Campaigns in a post-IDFA world. Learn how to be privacy-centric and still accurately measure Google universal app campaigns.

Switching between attribution providers can look difficult, but at Adjust we make the process easy. To find out how, read this article.

Programmatic display advertising is the automated process of buying and selling ad inventory through an ad exchange. Learn how to optimize it for app growth.

Explore reasons for data discrepancies on different platforms and how to resolve differences in your mobile attribution data. Read on to learn more.

Learning how to deep link to an app? Before getting set up, be sure to take a look at our best practices and the key benefits of deep link use.

Retaining existing users and re-engaging churned users comes at a lower price than user acquisition campaigns. Learn how to win back dormant use

Learn how mobile attribution works from a technical standpoint, why mobile attribution is important, and what you can learn from attribution reports.

Learn about the barriers to successful mobile attribution in China, and how Adjust ensures our clients campaigns continue to be measurable.

Learn how to make your app grow faster with these top growth rate-boosting mobile growth strategies.

Everything you need to know about deep linking with universal linking in iOS and how universal links vs. deep links differ.

We have everything you need to know: from the KPIs to monitor to the questions to ask to develop a winning soft launch strategy. Plus, get expert tips about the soft launch.

Dive into essential analytics, uncover industry benchmarks, learn the average user retention rate for apps, and explore best practices to enhance app retention rates.

In this post, we’ll be looking at Event KPIs, which give you valuable insight into the use behavior of your cohorts.

Explore how KPIs like LTV, ARPU, and PU-LTV uncover cohort monetization trends and guide UA, segmentation, and long-term revenue planning.

Cohort analysis is an extremely useful tool for understanding what happens to the behavior of users in your app. Learn everything about retention and session KPIs.

This morning, leading German startup magazine Gründerszene unveiled the comprehensive list of Germany’s fastest-growing digital companies. With 1254% CAGR over

We are excited to announce the opening of our new headquarters for the middle east in Istanbul to support operations and drive growth within the reigon