Engage

Increase engagement and connect with high-value users

Guide the right users to your app with personalized, frictionless experiences that convert.

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300,000+ apps measure success with Adjust

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Optimize the path to conversion

Build trust and scalable app growth with customizable, omnichannel experiences and segmentation.

Strengthen user journeys

Attract users from any platform directly to your app with smooth experiences that upgrade their journey.

Enhance brand reputation

Get customized options that reinforce your brand at every step of the customer journey, encouraging users to engage and convert.

Scale your marketing reach

Grow your brand’s presence across key platforms and environments in a streamlined, effortless flow.

Find and activate high-value segments

Pinpoint the right audiences and deliver targeted journeys that maximize impact at every touchpoint.

Close the loop on user engagement to fast-track growth.

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Frictionless deep linking with TrueLink

Engage users with personalized, branded journeys that convert

Send users straight to any location in your app—from anywhere.

Streamlined multi-platform linking

Increase impact and reach more users with a single, customizable all-purpose link, usable across all platforms and environments. Save time with flexible link management via dashboard UI, APIs, spreadsheets, and scripts.

Elevated customer experiences

Enhance brand reputation with recognizable, branded deep links and personalized routing in a range of formats. Ensure smooth, conversion-driven, and measurable user journeys that blend on-brand elegance with functionality.

Success stories

Don't just take it from us

See first hand how teams are improving efficiency, engagement, and conversion with Adjust.

30%

Airalo reduced link generation volume by ~30% and improved engagement tracking with TrueLink.

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3x

Boutiqaat achieved 3 x conversion rate by segmenting and targeting the right set of users with Audiences.

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4.7/5

G2 Reviews

Web-to-app solutions

Acquire and retain app users with relevant in-app content

Smart banners

Take high-intent users to your app with branded, customizable visual banners that boost app traffic and encourage users to convert in-app.

Smart scripts

Guide users from mobile sites to your app while maintaining the original campaign source, ensuring seamless app transitions and campaign measurement.

Cross-platform measurement

Preserve attribution across complex user journeys between web and app, with flexible links that support custom parameters, auto-translate campaign structure to UTM parameters (and vice versa), and auto-append parameters to web destinations.

Audiences

Reach the right people with the right message

Take control of your segmentation, retargeting, win-back, and personalization efforts.

  • Build, download, and analyze custom audience groups.

  • A/B test your user groups for efficient retargeting.

  • Share privacy-compliant lists with trusted partners.

Frequently asked questions

How is the privacy of my audiences protected?

Audiences offers a fully privacy-compliant way to create user segments. Plus, it enables you to share only the data you want to share with partners, using a simple dynamic link.

Will my audiences be updated in real-time?

Every one of your segments will be dynamically refreshed.

Do I need to host the ASAA file (for universal links) or the assetlinks.json file (for Android App Links) myself?

No, Adjust takes care of that for you. During the TrueLink setup, we’ll host both the ASAA and assetlinks.json files, streamlining the integration process by handling this step on your behalf.

How is Adjust’s TrueLink different from Apple’s universal links & Android’s App Links?

TrueLink integrates multiple linking standards, including Apple's universal links, Android's App Links, and URI schemes, into one unified solution. This ensures a more stable and consistent deep linking experience, providing seamless journeys for your users across platforms.

During the TrueLink setup, we’ll host both the ASAA and assetlinks.json files, streamlining the integration process by handling this step on your behalf.

Is Adjust’s TrueLink only for mobile app users?

No, TrueLink directs users to the relevant in-app content, but also supports fallback options, such as sending users to your website’s landing page or other destinations when the app isn’t available.

Do I need to login to Adjust and create links manually one at a time?

No. TrueLink is built to automate link creation at scale across campaigns, regions, creators, and lifecycle channels.

With TrueLink, teams can generate links via API, create QR codes programmatically, bulk-create links using spreadsheets, manage permissions and approvals, debug and validate links easily, and search and manage links at scale. This helps marketers reduce manual work, standardize campaign setup, and scale faster.

How can I ensure the links reflect my brand and are recognized by users?

TrueLink helps brands create consistent, recognizable link experiences using: Branded short links and custom URL suffixes, custom social previews (titles, images, descriptions), localized landing and bridge pages, and branded QR codes. These features are especially useful for influencer campaigns, referrals, CRM messaging, social sharing, and QR activations.

Will Adjust links break my web analytics or UTM tracking?

No. TrueLink is designed to work alongside tools like Google Analytics and Adobe Analytics while maintaining consistent attribution across web and app.

TrueLink supports: Automatic UTM mapping and parameter appending, shared campaign tagging across web and app, platform-specific redirects and fallbacks, and web-only links when needed. This allows teams to orchestrate cross-platform journeys without disrupting existing web analytics workflows.

Drive results with the market's most comprehensive measurement platform

Measure

Measure marketing across channels, devices, and platforms.

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Analyze

Make smarter decisions with unified data.

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Recommend

Leverage AI to turn data into actions.

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Automate

Optimize workflows for maximum efficiency.

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Protect

Protect ad spend, data, and account security.

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Transform interest into engagement

And turn engagement into revenue.