Content & Insights Team

Discover how mobile marketing automation transforms campaign management, helping marketers scale ROAS by turning performance data into automated, real-time decisions.

Match the right ad formats, e.g. banners, interstitials, video, native, interactive, and more, to your target segments for improved engagement, installs, and ROI.

A modern guide to launching a mobile app—covering validation, UX, monetization, and measurement strategies that drive sustainable growth.

Explore how data collaboration platforms help mobile marketers activate first-party data, improve targeting, and stay compliant in a changing privacy landscape.

Explore how marketing mix modeling (MMM) expands your measurement toolkit and contributes to smarter, future-ready mobile marketing.

From the Adjust Growth Copilot launch and our main stage panel to client events and key conversations, read on for our MAU Vegas 2025 highlights.

Learn how hybrid monetization blends IAPs, ads, and subscriptions to help mobile apps grow revenue, serve diverse users, and stay competitive.

Discover whether retargeting or new user acquisition delivers stronger results for your app’s growth, engagement, retention, and monetization.

Explore the impact of AI on mobile gaming, including personalized experiences, dynamic content generation, and optimized monetization strategies.

Learn why users delete apps and how to make sure yours isn’t one of them. Drive up retention, increase user lifetime value, and improve campaign outcomes.

Discover how to scale a mobile game to a million players and beyond. From AI and data-driven growth to engagement strategies, learn what it takes to stay ahead.

Ultra casual games are captivating players with minimalist designs and universal appeal, blending simplicity with addictive gameplay and high-turnover monetization.