Future Of Mobile Measurement Ebook

Download now! The future of mobile measurement playbook

Amy Gilmour, Content Marketing Manager, Adjust, Oct 22, 2024.

Our latest playbook explores the hot topics of incrementality, marketing mix modeling (MMM), and predictive LTV (pLTV), three next-generation solutions powered by artificial intelligence (AI) that are set to have a transformative impact on mobile measurement. With 48% of marketing professionals expecting AI to have a serious impact on measurement and attribution in the next 12 months, now’s the time to embrace the technologies of the future.

So what’s changed? The advent of the “privacy era” is heralding this shift in the mechanics of mobile marketing. Where we once relied on device-ID-based measurement, it’s becoming essential to confidently navigate the aggregated, fully anonymized, and delayed data produced by privacy-compliant measurement frameworks such as Apple’s SKAdNetwork (SKAN), its successor, AdAttributionKit, and Google’s upcoming Privacy Sandbox on Android.

To future-proof your app’s growth in this changing landscape, explore The future of mobile measurement, our latest ebook.

A glimpse at what’s inside this ebook

In this ebook, access an in-depth exploration of three of the next-generation technologies at the core of the future of mobile measurement: incrementality, marketing mix modeling (MMM), and predictive LTV (pLTV). We’ll also cover the context of the privacy era and how its impact on the availability of device-specific data is driving our adoption of these new AI-powered approaches.

If you want to know where the industry is heading—and how to remain ahead of the curve—this ebook is for you!

Dive into our latest insights on:

How the privacy era is impacting app marketers and developers.
Three innovative solutions for sustained app growth: incrementality, marketing mix modeling (MMM), and predictive LTV (pLTV).
Harnessing AI and machine learning to rapidly generate more insights from a cloudier pool of data.
Channel diversification as a strategic must to drive customer acquisition.

The key to navigating this changing landscape successfully—in partnership with a market-leading MMP.

“Privacy frameworks have fundamentally changed the role of mobile growth marketers, making it more complicated than ever. In the face of these challenges, choosing the right partner who can help simplify this increasingly complex landscape is incredibly important. At Adjust, we have embraced these challenges as opportunities to innovate and support you.”

Simon “Bobby” Dussart

CEO, Adjust

Don’t miss this essential reading from the MMP of the Year. Download The future of mobile measurement to set your mobile app marketing up for success as we enter the next generation of attribution and analytics.

Be the first to know. Subscribe for monthly app insights.

Keep reading