Engage

Grow engagement and connect with high-value users

Guide users to your app with personalized, frictionless experiences that convert.

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165,000+ apps measure success with Adjust

CONNECT WITH USERS

Optimize the path to conversion

Build trust and scalable app growth with customizable, omnichannel experiences.

Strengthen user journeys

Attract users from any platform directly to your app with smooth experiences that upgrade their journey.

Enhance brand reputation

Get customized options that reinforce your brand at every step of the customer journey, encouraging users to engage and convert.

Scale your marketing reach

Grow your brand’s presence across key platforms and environments in a streamlined, effortless flow.

Frictionless deep linking with TrueLink

Engage users with personalized, branded journeys that convert

Send users straight to your app—from anywhere.

Multi-platform linking

Use a single, customizable all-purpose link across all platforms and environments, ensuring smooth and conversion-driven experiences for users (and marketers!).

Elevated customer experiences

Enhance brand reputation with short, branded deep links that seamlessly blend on-brand elegance with functionality.

AUDIENCES & WEB-TO-APP

Scale engagement and growth even further

Rest easy, knowing your data is secure and fraud-free with our data and identity security features.

Audiences

Analyze, build, and download customized privacy-compliant, sharable user lists that can be used for A/B testing to re-target high-value user groups.

Web-to-app solutions

Guide users from mobile sites to your app while keeping sight of the original campaign source, ensuring seamless web-to-app transitions that boost in-app engagement.

Frequently asked questions

Do I need to host the ASAA file (for universal links) or the assetlinks.json file (for Android App Links) myself?

No, Adjust takes care of that for you. During the TrueLink setup, we’ll host both the ASAA and assetlinks.json files, streamlining the integration process by handling this step on your behalf.

How is Adjust’s TrueLink different from Apple’s universal links & Android’s App Links?

TrueLink integrates multiple linking standards, including Apple’s universal links, Android’s App Links, and URI schemes, into one unified solution. This ensures a more stable and consistent deep linking experience, providing seamless journeys for your users across platforms.

Is Adjust’s TrueLink only for mobile app users?

No, TrueLink directs users to the relevant in-app content, but also supports fallback options, such as sending users to your website’s landing page or other destinations when the app isn’t available.

How is the privacy of my audiences protected?

Audiences offers a fully privacy-compliant way to create user segments. Plus, it enables you to share only the data you want to share with partners, using a simple dynamic link.

Will my `audiences be updated in real-time?

Every one of your segments will be dynamically refreshed.