Adjust helped Deftouch optimize campaigns to see quicker return on ad spend

To achieve its goal, Deftouch needed help optimizing costs and required a mobile measurement partner (MMP) suited to the Indian market, where its users were, for example, generating lower lifetime value (LTV) than the global average. As the company is primarily ad monetized, optimizing its spending was a crucial step on its journey to scaling profitability, as was seeking out a reliable attribution solution.

By working with Adjust’s attribution offering, the Deftouch team now benefit from full visibility of key metrics in their dashboard. This enables them to streamline and strengthen their decision-making abilities, save on costs, and improve their ad spend efficiencies.

With return on ad spend (ROAS) a main KPI focus for Deftouch, being able to view live, reliable data gives them a reactive edge and an advantage when it comes to efficient spending. With an in-dashboard view of real-time campaign performance, the team can now make tweaks to their various user acquisition (UA) campaigns on the fly, and reallocate budgets to platforms that are delivering quicker and more profitable returns.

Since partnering with Adjust, Deftouch has been able to speed up the optimization of creatives, bids, and budgets associated with its UA campaigns, avoiding unnecessary spending and winning back time.

With the help of Adjust, Deftouch was able to:

• Access real-time data, which helped to increase marketing efficiency and cut decision-making time by 50%.
• Forecast ROAS with almost 95% accuracy, saving time and money.
• Use Adjust’s reliable data to tweak user acquisition campaigns and reallocate budgets to alternative platforms where a return on investment could be delivered much quicker.

The ability to accurately and reliably calculate ROAS, has put Deftouch on track to hit its target of a 100% return on ad spend by day 30.