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Privacy-preserving frameworks across the globe are necessitating mobile measurement transformation. Learn how to stay ahead of the curve to future-proof your app’s success.
Summary
Enter the next generation of attribution and analytics
Today’s mobile marketers are confronting a seismic shift in the mechanics of measurement and attribution. Protect and accelerate your app’s growth by discovering:
The impact of the privacy era for app marketers and developers.
Three next-generation solutions for sustained growth: incrementality, marketing mix modeling (MMM), and predictive LTV (pLTV).
How to rapidly generate insights from a cloudier pool of data.
How channel diversification drives customer acquisition.
The importance of navigating this changing landscape in partnership with a market-leading MMP.
“As the mobile marketing landscape becomes increasingly complex, it pushes us to innovate relentlessly. We are not just thinking about the future of measurement; we are actively shaping it, ensuring that you are equipped to succeed no matter how the industry evolves.”
Simon “Bobby” Dussart
CEO
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