REPORT
The mobile app growth report: 2025 edition
Our user acquisition leaderboard: Discover the markets and verticals driving fast, lasting app growth across the globe.
Summary
Where scale meets sustainability
Introducing the updated Adjust Growth Score, a comprehensive benchmark of app growth potential worldwide. Combining installs, cost efficiency, engagement, and retention, it reveals where acquisition can deliver fast wins and long-term success.
View the global growth map with regional scores at a glance.
Explore country and regional breakdowns across APAC, Europe, LATAM, MENAT, and North America.
Check country-level rankings to spot the fastest-rising markets.
Dive into vertical performance, with a deep dive into gaming and its leading subgenres.
The new standard for smarter UA decisions
“The challenge for marketers today isn’t a lack of data, it’s knowing which signals matter most. With engagement and retention just as critical as installs and cost efficiency, the Growth Score captures the metrics that truly reflect holistic opportunities in 2025. It provides the clarity marketers need to prioritize investments, capture opportunities, and sustain growth.”
Tiahn Wetzler
Director, Content & Insights, Adjust
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Get the rankings now.
Empowering over 165,000 apps worldwide
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